15 Dec 2013
Photobook Open Call: Stories of the Global Norm and Lives of the Not Rich Worldwide Submissions Now Under Way
Brickfield workers taking a bath, Bangladesh. Photographer: Khaled Hasan


HONG KONG, 5 March 2013 – Telling the stories of those who will never make the world’s rich lists or celebrity columns is the goal of The Other Hundred – a collection of 100 photographs and stories from around the world that aims to capture the struggles and celebrations of ordinary people. 

A global open call is now under way, and the final 100 selected entries will be compiled into a large-format hardcover book published to coincide with World Poverty Day in October this year. 

A not-for-profit project, the idea for the book was conceived by Chandran Nair, Founder and CEO of the Global Institute For Tomorrow, a Hong Kong-based social venture think tank. 

“The Other Hundred’s core idea is that the vast majority of the world’s population is not rich - and that the lives of this majority are rarely depicted accurately by the media. We want to tell the stories of those people trhough photo essays,” says Nair. 

The fact that four out of five of the world’s population live on less than US$10 dollars a day does not stop most of them from living rich, full lives. 

Nair emphasizes, “We do not want the book to be full solely of images of suffering, conflict, starvation or disease. Instead, we want to capture both the struggles and the successes of The Other Hundred.” 

Entries from around the world have been pouring in the since the open call for photographs was launched in January. The closing date for submissions is April 1, 2013, with judging taking place at the end of April. Successful entrants, as well as being included in The Other Hundred book, will receive a US$300 prize. 

Already participating are some of the world’s leading photographers, including Benjamin Lowy, Khaled Hasan, Brent Stirton, Edwin Koo, Paolo Woods and Andrea Diefenbach. 

The project is open to all. Entries will be judged by a panel of leading photographers and photo-editors, including Ruth Eichhorn, director of photography of the GEO family of magazines, Richard Hsu, a leading member of China’s design community, and award-winning New York-based photographer Stephen Wilkes. 

Submissions can be a single photograph or a series of photographs, each with a brief accompanying text. Full submission details can be found at

“The goal of The Other Hundred is both to inform and to inspire,” says Nair. “We want to challenge conventional wisdom and provoke debate - to realign perceptions about the world we live in.” Nair also emphasizes that “this is a global endeavor, and we’re looking for submissions from every country and continent.” 

The Other Hundred is being supported by MasterCard, IMC Group, TC Capital, and several other sponsors. The International Herald Tribune is the project’s international media partner. 

The Other Hundred is an initiative of the Global Institute For Tomorrow (GIFT). For further project information, please visit

To arrange an interview with a member of the project team, please contact Tingting Peng at or +852 3571 8156. 


“Country without Parents”, Moldova. Photographer: Andrea Diefenbach

About Chandran Nair: 

Chandran Nair is the Project Director and originator of The Other Hundred. He is also the Founder and CEO of the Global Institute For Tomorrow and has led the organization to becoming a leading provider of experiential learning programmes for the private, public, and academic sectors. Chandran is a provocative speaker on a variety of global and social issues and has addressed many of these topics at forums around the world, including the World Economic Forum in Davos, APEC Summit, and the Women’s Forum for the Economy and Society. In addition, he is Co-founder and Chair of Avantage Ventures, a boutique social investment advisory firm based in Hong Kong and author of Consumptionomics: Asia’s role in reshaping capitalism and saving the planet (published in January 2011). 

About the Global Institute For Tomorrow (GIFT): 

GIFT is a pan-Asian think and do tank dedicated to advancing the understanding of the impacts of globalisation through analysis, debate, dialogue and learning. To date GIFT has conducted 30 Global Young Leaders Programmes (YLP) in nine countries across Asia. Projects have centred on topics as diverse as forestry, elderly healthcare, renewable energy solutions, and sanitation. GIFT conducts several open and custom programmes per year, with the aim to provide corporations and various organisations their high potential leaders with experiential learning and leadership development opportunities in emerging markets. 

GIFT also offers a variety of executive learning services based on the YLP methodology through workshops, webinars and speaking engagements. Visit to find out more. 

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